Congratulations to the Second Harvest Food Bank for their recent award: the 2010 Model Technology Program of the Year!
Each year, Feeding America acknowledges a member food bank that develops an innovative technology solution that significantly increases the member’s capability to serve its community and enhance its existing hunger-relief services. Feeding America foundation has honored Second Harvest for their social media initiative. This will now serve as model for other member food banks to follow, helping them feed more people in their own communities.
In 2009, the Second Harvest began utilizing Twitter, Facebook, YouTube, and its own blog site to engage the public in the fight against hunger. As a result, the food bank’s online fundraising has increased significantly and attendance at events is higher than ever. Since March 2009, the food bank’s email list has increased by 33 percent. The food bank staff is seeing measurable results as their social media marketing drives more people to their website.
Top 5 editor’s note: I’ll admit it, Twitter is how I truly started paying attention Second Harvest and their needs and special events. Social media is also how the Top 5 connected with the American Lung Association of Florida – Central Region. Thank goodness that we have so many ways to communicate in this busy world in which we live! Congratulations to Second Harvest for their initiative and award!